安德烈亚斯·卡普兰

安德烈亚斯·卡普兰（，）是ESCP商业学院的教授、教务长和院长， 专业从事社交媒体和人工智能领域的工作。Google学术搜索有其30000条引文，因此，他已跻身世界前50位商业管理作者的行列。 此外，卡普兰还是欧洲数字竞争力中心的创始成员。

主要著作
*
*Kaplan Andreas, Haenlein Michael, Schoder Detlef (2006) Valuing the real option of abandoning unprofitable customers when calculating customer lifetime value, Journal of Marketin your ^ meeting ＂order
*Kaplan Andreas M., Haenlein Michael (2010) Users of the world, unite! The challenges and opportunities of social media, Business Horizons, 53(1), 59–68
*Kaplan Andreas M. (2012) If you love something, let it go mobile: Mobile marketing and mobile social media 4x4, Business Horizons, 55(2), 129–139
*Kaplan Andreas M. (2014) European Management and European Business Schools: Insights from the History of Business Schools, European Management Journal, 32(4), 529-534.
*Kaplan Andreas M., Haenlein Michael (2016) Higher education and the digital revolution: About MOOCs, SPOCs, social media, and the Cookie Monster, Business Horizons, Volume 59.
*Kaplan, Andreas; Haenlein, Michael (2019), "Siri, Siri in my Hand, who's the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence", Business Horizons, 62: 15–25, doi:10.1016/j.bushor.2018.08.004
*Kaplan, Andreas; Haenlein, Michael (2019), "Rulers of the world, unite! The challenges and opportunities of artificial intelligence", Business Horizons, doi:10.1016/j.bushor.2019.09.003
*Kaplan Andreas (October 2015) European business and management. Sage Publications Ltd., London. ISBN 9781473925144

參考資料