多角化（）也稱多樣化、多元化，是一種進入新产品或產品線、新服务或新市场的战略管理，涉及到截然不同的技能、技術和知識。此策略又可分為「水平多角化」及「垂直多角化」，是最難且最有風險的策略。多角化也是伊戈爾·安索夫在安索夫矩陣定義的4種增長策略中其中一種：
多角化通常需同時獲得產品開發的新技能和知識以及對市場行為的新見解。這代表者不僅需要獲得新的技能和知識，還需要獲得包括新技術和新設施在內的新資源，使組織面臨更高的風險。
參見
*安索夫矩陣
參考資料
參考書籍
Chisnall, Peter, Strategic Business Marketing,* 1995
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Donia, Benhura, Strategies to Improve Sales Volume, 2016
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Lambin, Jean-Jacques, Strategic Marketing Management,* 1996
Murray, Johan & O'Driscoll, Aidan, Strategy and Process in Marketing,* 1996
Weitz, Barton A. & Wensley, Robin, Readings in Strategic Marketing,*
Wilson, Richard & Gilligan, Colin, Strategic Marketing Management,* 1992
Yücel E., Önal Y.B., "Industrial Diversification and Risk in an Emerging Market: Evidence from Turkey", Emerging Markets: Finance and Trade, vol.51, pp. 1292-1306, 2015 http://www.tandfonline.com/doi/abs/10.1080/1540496X.2015.1011544?journalCode=mree20#.VoGSI_mLTIU
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