傑佛瑞·亞歷山大·摩爾

{{Infobox person
| image = Geoffrey Moore at OSBC.jpg
| image_size = 150px
| name = 傑佛瑞·亞歷山大·摩爾
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| birth_date =
| birth_place = 俄勒冈州波特蘭
| death_date =
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| occupation = 作家、專業演講者、顧問、管理專家
| spouse = ,他以《跨越鴻溝:顛覆性產品行銷指南》一書而聞名。

書籍

  • Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (1991, revised 1999 and 2014).
  • Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (1995). .

* Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets* (2004). Revised edition.

  • The Gorilla Game: An Investor's Guide to Picking Winners in High Technology (with Paul Johnson and Tom Kippola, 1998). .

* The Gorilla Game : Picking Winners in High Technology* (1999). Revised edition. .

  • Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet (2000). .

* Living on the Fault Line, Revised Edition: Managing for Shareholder Value in Any Economy* (2002). Revised edition. .

  • Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution (2005). .
  • Escape Velocity: Free Your Company's Future from the Pull of the Past (2011). .
  • Zone to Win: Organizing to Compete in an Age of Disruption (2015). .
  • The Infinite Staircase: What the Universe Tells Us About Life, Ethics, and Mortality (2021). .

參見
*技術採用生命週期

參考資料
外部連結
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