西奧多·萊維特

西奧多·萊維特（，）是出生於德國的美國經濟學家，曾擔任哈佛商學院教授。他也是《哈佛商業評論》的編輯，以增加其發行量和普及全球化而聞名。在1983年，他曾為企業目的提出了一個定義：「不僅僅是賺錢，而是創造和留住客戶」。

參考文獻
文章
*Marketing Myopia, Harvard Business Review, 1960.
*Creativity Is Not Enough, Harvard Business Review, 1963.
*Marketing Intangible Products and Product Intangibles, Harvard Business Review, May–June 1981, p. 94-102.
*After The Sale Is Over, Harvard Business Review, September–October 1983, p. 87-93.
*The Globalization of Markets, Harvard Business Review, May–June 1983.

書籍
*The Third Sector: New Tactics for a Responsive Society. 1973
*Marketing for business growth, 1974, New York : McGraw-Hill, First ed. published in 1969 under the title: The marketing mode.
*The marketing imagination, 1983, New York : The Free Press
*The marketing imagination, 1986, New York : Free Press (New, expanded ed.)
*Thinking about management, 1991, New York : Free Press
*Levitt on marketing, 1991, Boston, Mass. : Harvard Business School Press

參考來源